With consumers spending at least three hours a day on mobile devices, mobile marketing is more important than ever today as is the importance of identifying trends in mobile marketing. Marketing to mobile consumers requires that you keep yourself up-to-date, however. What follows are five important trends in mobile marketing seen today.
Trends in Mobile Marketing #1 Point: Conversational selling is possible today
Before the internet, most sales were achieved through one-on-one interactions. Sales teams spoke to prospects, and came up with solutions that worked for them. One-on-one conversational selling, however, was always too expensive for businesses to be able to sustain.
Today, with social media offering people the ability to keep in touch with one another through apps like Facebook and Messenger, conversational selling has found a new boost. Companies now get to sell conversationally without having to invest much in a large sales team. When salespeople keep in touch with their clients through messaging apps, they are able to foster relationships with only a modest investment in personnel.
Search engine optimisation will be done in new ways
While SEO has been around for years, it has evolved greatly. No longer is it enough for webpages to use simple keywords in order to appear relevant. It’s important now for websites to appear authoritative through robust backlinking, as well. There are other things you can do to make search engines take your website to the top. You can invest in creating a mobile-friendly site, enrich your pages with longtail keywords, and invest in plenty of useful videos.
Big data is more important than ever
Mobile marketers collect a great deal of information about their customer base. In the past, it was hard for marketers to make use of information they collected. Today, however it’s possible for them to use marketing technologies enhanced by artificial intelligence to leverage the data that they collect. There are able to study customer behaviour, and produce highly personalised offers to help improve conversion rates. Working with AI, marketers can even track the results of such personalised marketing efforts to boost conversion and customer retention.
Conversion rate optimisation is important today
What do you do if the traffic your website gets does not translate to sales? There are a few things that you can do with conversion rate optimisation.
- You can start by making sure the products on your pages have detailed written descriptions, reviews, images and videos. You should also make sure that the call to action is clearly visible on mobile devices.
- Many customers come back for repeat orders. For this reason, you should make sure that the design of your site allows easy access to past orders.
- Make sure the checkout experience is as smooth and easy as possible. This should minimise instances of cart abandonment.
Content marketing will mature further
Content marketing has gained in importance over the past few years. It has changed in some ways, however. Video of every description is far more prominent now than text, for instance. Webinars, podcasts and other streaming content are relevant, as well. Content, however, often cannot stand on its own. It’s important to boost the effectiveness of content marketing with paid promotion on every platform.
Successfully marketing to mobile consumers requires nimbleness. Content marketing, for instance, is as important as ever, but video has become more prominent than other forms of content. Marketing methods change rapidly, and it’s important to stay on top of them.
