Instagram marketing and management
Most accounts we are shown are not neglected. They are busy, tidy, posting three times a week, and completely disconnected from anything the business can bank. We fix that end of it: what the account is for, what it posts, who answers the messages and what it actually returns.
You have built the audience. The hard part now is turning it into work that pays properly, on terms you would agree to twice. That means a feed a brand can understand in ten seconds, a media kit with real numbers in it, and someone answering the enquiries before they go cold.
Two minutes, ten questions, no email needed to see your score.
Nine tiles, and every one of them with a job.
What we run on Instagram
One platform, done properly, before anyone talks you into five.
Where we come in
They arrive in different words and they are usually the same problem underneath.
They arrive in different words and they are usually the same problem underneath.
Consistent posting, decent reach, comments from the same twelve people. Nothing in the pipeline that anyone can trace back to it. The account is being fed rather than used, and no one has stopped to ask what it is supposed to produce.
Thirty squares a month, a national day for most of them, and very little about what you sell or who buys it. Volume is easy to deliver and easy to invoice. It is not the same as knowing why anyone should follow you.
For a lot of companies the enquiries now arrive in the DMs, sit there for four days and quietly go elsewhere. This is the cheapest thing on the entire list to fix and almost always the most profitable.
Fifty thousand people, a full inbox of gifted offers and no rate card you feel able to defend. The audience is an asset that nobody has valued properly, least of all the brands making the offers.
No media kit, no case study from the last campaign, no numbers beyond what the app shows publicly. So each negotiation opens with a guess, and the guess is usually low.
Filming, editing, captions, invoicing, contracts, and answering four hundred DMs, generally at eleven at night. Something gets dropped, and it is normally the part that pays.
The Instagram Scorecard
It is the same set of questions we work through on a first call, so you may as well have the answers before you decide whether to book one. Nothing is sent anywhere while you answer, and you see your score without handing over an email address.
Four things, weighted evenly, because a weak one drags the other three down with it. An account can be beautifully made and still fail on all four.
Your answers stay in your browser. Nothing is stored, nothing is sent and your score never leaves this page, so copy it out below if you want to keep it.
The Vision Note
What is actually working in search, paid and AI right now, written for people who have a business to run rather than a marketing degree to finish. Sign up and the guide below comes through straight away.
Four of the twelve workflows in it are the ones this page has been describing: cutting a single filming afternoon into a month of reels, drafting captions in a voice that survives being edited by a human, triaging the overnight comments and messages before nine, and turning a month of numbers into one page somebody will actually read. They work the same whether an agency runs your account or you do.
No more than twice a month, from [email protected]. Unsubscribe in one click, and your address is handled as set out in our privacy notice.
What we do
Most people take the lot. Some take two or three because the rest is already covered, and that is a perfectly sensible way to buy it.
What the account is for, who it is talking to, and what has to change in the bio, the highlights and the first nine tiles before any of the rest matters. You get this written down in plain English, whether or not we ever run anything.
Reels, carousels, stories and the occasional still, made to your voice rather than to a template. We direct what needs shooting, use what you already have, and build a library you can draw on instead of starting from nothing every Monday.
Comments, messages and mentions answered in your voice and within the day. This is the part most agencies quietly skip, and it is the part that turns a follower into an enquiry. Anything that needs a real answer from you comes straight over.
Meta Ads built as campaigns with a job to do rather than boosted posts. We put budget behind the posts that already proved themselves organically, which is cheaper than guessing. The ad account stays in your name and on your card.
For brands, finding the right creators, briefing them properly and handling the contracting. For creators, the media kit, the rate card and the negotiation. Small and relevant beats large and borrowed almost every time.
One page a month: what we did, what it moved, what we are changing and what we need from you. No forty slide deck, and no screenshot of a dashboard you already have access to.
Instagram first, on purpose. Facebook, Pinterest, TikTok and YouTube all come up, and we run them, but we would rather get one platform working properly than spread the same effort thinly across five and call it a strategy.
AI and Instagram
AI is very good at the middle of this job and poor at both ends of it. It will not decide what your account should stand for and it should never be the thing that replies to an unhappy customer. In between those two it takes a great deal of grind out of the week, which is why our costs are lower than they were three years ago.
How we use AI across the agencyAn afternoon of filming gets cut into reels, captioned, reframed and scheduled. The expensive part is the idea and the camera, and neither of those is automated.
Captions and hooks start in a model briefed on your voice, then a person rewrites them. If a caption reads like it came out of a machine, it does not go out.
Comments, mentions and DMs sorted by sentiment and urgency before nine, so the ones that matter reach a human quickly instead of sitting unread for a week.
A named person reviews anything published or sent. In regulated sectors that step is written into the process and documented. Everywhere else it is simply what keeps the quality up.
How it runs
The first four weeks look different from the rest, because most of the value sits in the decisions rather than the posting.
Insights, saved and shared posts, the last six months of output and three accounts you envy. We come back with what to keep, what to stop and what the account is actually for.
One page covering the angle, the formats, the posting rhythm and the numbers we expect to move. Then the first fortnight of content, made and approved by you.
Publishing, replying, watching what performs and moving the following week towards it. You see everything in advance and can veto anything, though most people stop looking by month two.
One page, twenty minutes, in plain English. What worked, what we are dropping, what we need from you, and whether the money would do better somewhere else next month.
Monthly is the common one and it is not always the right one, and we will say so on the call.
Creators tend to start with the day and come back for the monthly once the deals get bigger.
An audit and a working session for teams who intend to keep running Instagram themselves.
We run the account as an extension of your team, with one senior person named on it.
A fixed run with a start and a finish: an opening, a product drop, a rebrand or a season.
An audit, a rate card and a media kit, built with you in one working session.
We take the business end so you can stay on the part only you can do, which is the content.
A single brand deal or launch, run properly, usually the one that matters more than the rest.
Everything is quoted before anything starts, so you see the scope and the number on one page and decide from there. Ad budget is separate and stays on your own card, where you can see it.
What we measure
Anyone can buy a following. It takes about a fortnight and roughly forty pounds, and it will do nothing except make your engagement rate look terrible for the next two years.
So we report on the things that connect to money. Growth is still tracked, because it matters over a year, but it sits at the bottom of the page where it belongs rather than at the top where it flatters everybody.
If the only thing that went up last month was the follower count, we have not done our job, and we will say so in the review.
An illustration of the monthly page rather than a real client's numbers. The order is the point: the thing at the top is the thing we are being paid to move.
Before you ask
You do, throughout. The account stays in your name, the ad account stays on your billing, and every file we make is handed over in a folder you control. If we part company you keep the lot, including the plan, the templates and the content library. Nothing we build should be hard to walk away from.
No. We work through Business Manager and the professional dashboard, which gives named people the access they need without anyone sharing a login. It takes about five minutes to set up and you can remove us in one click.
As often as we can post something worth watching, which for most accounts is three or four times a week plus stories, rather than daily. Nine strong posts beat thirty forgettable ones. If a competitor is posting every day and it is working for them, we look at why before copying it.
It helps enormously and it is not compulsory. Faces outperform logos on Instagram by a distance, so if anyone is willing we make it as painless as possible and shoot a month in one afternoon. If nobody is willing, we build around product, place, process and customers instead.
Usually, yes, but it is not what we are aiming at and we will not promise a number. Follower count is a by product of posting things people save and send to a friend. Chase the count directly and you end up with an audience that never buys anything, which is a worse position than the one you started in.
Yes, and roughly half of this page is written for you. The work is different in emphasis: the positioning and the content still matter, but so do the media kit, the rate card, the contracts and the part where somebody answers brand enquiries within the day. Switch the toggle at the top of the page and the relevant sections change.
Community management and paid can move within weeks. Organic reach on a neglected account usually takes two to three months before the trend is clear, and anyone promising faster is either lucky or guessing. We agree at the start what we expect to see by day ninety and review it against that honestly.
It depends on how much content is being made, whether paid is included and whether we are handling the inbox, so we quote after the first call rather than putting a package price on a website. You get the scope and the number on one page before anything starts, and it does not change without you agreeing to it.
No. The scorecard runs entirely in your browser, your answers are gone the moment you close the tab and your score is never sent to us at all. There is a button under your result that copies it out as text if you want to keep it. If you sign up for the guide further down the page, that is a separate thing and only your email address travels, to Brevo, which sends our email. It is all set out in the privacy notice.
Also worth a look
What happens when they arrive decides whether any of it was worth doing.
Book a call
Bring your account up on the screen and we will go through it with you. You will leave with at least one thing worth changing this week, whether or not you ever hire us.
Book a call