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How to use Instagram in your Content Marketing Campaigns

With an estimated 600 million users, Instagram is one of the most popular social networks online. More than 1 million monthly active advertisers also...

What next for Integrated Marketing

Firstly for those of you who have heard the term ‘integrated marketing’ before, but are unsure of the meaning. In short, integrated marketing is...

Local Search Optimisation Tips for Small Businesses

Search engine optimisation (SEO) is important for all businesses, as it encourages higher visibility in the search engines and more web traffic. However, local...

A Brief Introduction to Content Marketing

The goals for most marketing campaigns are to increase brand awareness, develop an audience, drive traffic to an offer, build an email list, and...

How to deal with haters on social media

Social media is a must for any entrepreneur and business today. Whether it is Instagram, Facebook, or Twitter, entrepreneurs have a way to quickly...

How to use Discounts and Coupons to Make Sales

Just because you have a coupon does not mean you will generate a sale. This type of marketing must be used properly to make...

6 First-Rate Ways You Can Connect with a Social Media Influencer

When it comes to generating visibility, sometimes it's not up to you. Sometimes, you need the help of an influencer on social media, someone...

5 Basic Rules for Proper Twitter Etiquette

We've all seen and heard those stories of people getting their Twitter accounts suspended for one reason or another. Twitter does impose certain guidelines...

3 Steps For Improving Customer Retention

Having consulted for a number of different companies, I can't remember the last time where retention wasn't one of the top two priorities. In...

Top 4 Call-to-Action Words to Boost Conversion

If you are an online entrepreneur, you want to either increase your conversion rate or your sign-rate on your email subscription. With more people...

10 Fascinating Facts You Probably Never Knew About Google

Google is undoubtedly one of the most valued corporations of all time. Google does incredible work in technology, web search, the mobile OS, software...

Cheap and Effective Ways to Drive Traffic to Your Website

A lack of traffic to your website means potential customers are not purchasing your goods and services. As an entrepreneur, you may begin re-thinking...

Podcasting is an effective tool you can use now

Podcasting is more than the latest trend hitting the advertisement stream, it's a tool that works. It provides an actionable way for consumers and...

Rapidly Improve Your Email Open Rates

In the early days of email marketing, getting subscribers to open your messages was easy. The average inbox received a fraction of the messages...

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