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How to create a Social Media Brand Strategy
Social media branding is a critical component of any modern marketing strategy. With the rise of social media platforms, businesses of all sizes can...
10 Reasons Why Freelancers May Consider Turning Down Work
When you first start freelancing, your instinct will be to take every job you get offered. It won't be long, though, before you realise...
How to Attract High-Quality EDU Backlinks by Creating a Scholarship Program
Not all backlinks offer the same search engine optimisation (SEO) value. Those originating from EDU domains are typically more effective at promoting higher search...
How to use Instagram in your Content Marketing Campaigns
With an estimated 600 million users, Instagram is one of the most popular social networks online. More than 1 million monthly active advertisers also...
What next for Integrated Marketing
Firstly for those of you who have heard the term ‘integrated marketing’ before, but are unsure of the meaning. In short, integrated marketing is...
Local Search Optimisation Tips for Small Businesses
Search engine optimisation (SEO) is important for all businesses, as it encourages higher visibility in the search engines and more web traffic. However, local...
A Brief Introduction to Content Marketing
The goals for most marketing campaigns are to increase brand awareness, develop an audience, drive traffic to an offer, build an email list, and...
How to deal with haters on social media
Social media is a must for any entrepreneur and business today. Whether it is Instagram, Facebook, or Twitter, entrepreneurs have a way to quickly...
How to use Discounts and Coupons to Make Sales
Just because you have a coupon does not mean you will generate a sale. This type of marketing must be used properly to make...
6 First-Rate Ways You Can Connect with a Social Media Influencer
When it comes to generating visibility, sometimes it's not up to you. Sometimes, you need the help of an influencer on social media, someone...
5 Basic Rules for Proper Twitter Etiquette
We've all seen and heard those stories of people getting their Twitter accounts suspended for one reason or another. Twitter does impose certain guidelines...
3 Steps For Improving Customer Retention
Having consulted for a number of different companies, I can't remember the last time where retention wasn't one of the top two priorities. In...
Top 4 Call-to-Action Words to Boost Conversion
If you are an online entrepreneur, you want to either increase your conversion rate or your sign-rate on your email subscription. With more people...
10 Fascinating Facts You Probably Never Knew About Google
Google is undoubtedly one of the most valued corporations of all time. Google does incredible work in technology, web search, the mobile OS, software...
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